To correctly analyze form usage, dedicated form analytics tools can be used. What heatmaps do not show, however, is if users have used their keyboard to tab through form fields, rather than their mouse. This could suggest that users are dropping out of the process after filling out the first field. For example, when looking at a heatmap of a form, it may show that users are clicking on the first field and that there are fewer clicks on the subsequent fields. Often, heatmaps will show clicks on a page (known as click maps) but this may only be a part of the story. It is also important to be aware of the limitations of heatmaps. It is important to remember that, as with other forms of quantitative data, heatmaps can tell you what has happened on a page, but cannot tell you why that happened. They can encourage analysts to make assumptions that may not be correct. When used incorrectly, heatmaps can be misleading.
As heatmaps show trends, it is important to have enough information to ensure that any anomalies do not affect the overall heatmap picture. Analyzing heatmaps based on a small amount of data is similar to ‘calling’ A/B tests too early, based on too few visits or conversions. Like most forms of web analytics, heatmaps need to have a large amount of data before they can be accurately analyzed. This means that it can be easy to see how different types of users are engaging with a particular page. Good heatmapping tools, such as CrazyEgg, enable analysts to segment and filter the data. This makes them more accessible, particularly to people who are not accustomed to analyzing large amounts of data. Heatmaps are also a lot more visual than standard analytics reports, which can make them easier to analyze at a glance. Heatmaps can give a more comprehensive overview of how users are really behaving. Benefits of heatmapsĪnalytics tools like Google Analytics or Site Catalyst are great at providing metrics to show which pages users visit, but they can lack detail when it comes to understanding how users engage with those pages. Heatmaps can be used to show where users have clicked on a page, how far they have scrolled down a page or used to display the results of eye-tracking tests. Heatmaps are used in various forms of analytics but are most commonly used to show user behavior on specific webpages or webpage templates. There are a couple of catches – for example, if you have the same link in two places on the page it will not know which one the users are clicking on.Definition provided by Fresh Egg What is a heatmap?Ī heatmap is a graphical representation of data that uses a system of color-coding to represent different values.
When you’re on a website that you control you can set it to ‘on’ and then use the “show colors” icon to display Analytics data as a heatmap. Once installed the Analytics icon will be at the top right of the window.
#Google analytics click map install
To use the addon you need to have Google Chrome installed and then install the addon. It may not be as effective as a dedicated heat map tool (for example, some tools will record the path a mouse has moved and if it has clicked on a non-linked elements) – but it still allows you to understand a lot about more about your website from a visual perspective – such as elements below the fold aren’t getting clicked, or an icon is not being interacted with because it doesn’t look interactive.
Google Analytics allows you to do this using the a addon for Google Chrome – Page Analytics (by Google). This is where heat maps come in handy – being able to see the information displayed along side your actual pages makes it much easier to understand what users have interacted with and where it relates to on the screen. Google Analytics provides a wealth of information about how and where visitors have interacted with your website.īut sometimes it’s hard to get your head around the pages of tables of information.
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